Play Bac Presse
Another member has sent me the following posting:
Play Bac Presse are the most successful publisher of children's daily newspapers. What's more, they are a French company and are planning to create an e-newspaper in the USA. This might be a good time for SOAF members who write for children to get in touch with Play Bac Presse and see what opportunties exist for feature writing.
Does an opportunity exist for a SOAF member in France to create a childrens e-newspaper, modelled on the Play Bac Presse, for the large anglophone community in France?
For more information see below:
US: Children's Internet publication prepares for launch
Daily children's newspapers seem to be popping up across the globe, most recently in Bolivia and soon in Mexico, Panama, and Ecuador. Now, Play Bac Presse, the French publisher of the most successful children's dailies to date, plan to launch a new kids paper directed at 8-10-year-olds in the United States.
Play Bac is working with 5W Mignon-Media, based in New York City, to create My Daily 10 e-newspaper in November of this year. The paper focuses on the 8-10-year-old market because by that age children are interested in reading and are beginning to read well. Because advertising is often touchy in children's markets, My Daily 10 will be dependent on subscriptions and may open the paper up to sponsors in the future.
The decision to launch an online children's paper comes after Play Bac's failed attempt for an United States children's newspaper last year. For 5 months Play Bac worked with the Miami Herald to distribute three children's dailies for ages 7, 10, and 13. The papers received a positive reaction from kids, parents, and teachers. However, because only 20% of the households in the area chosen had kids in the correct demographic the papers ceased printing after only 5 months.
The new My Daily 10 hopes to not just write simple news stories, but articles appealing to kids. Also, because the average 10-year-old's attention span is about 10 minutes, that's how long it will take to read the newspaper. My Daily 10 is working on attracting an audience through Internet and e-mail adds and has also started a blog to educate parents and teachers.
This move to the internet reflects similar changes in Canada's free youth magazine Dose and the shocking move of the US' Elle Girl from print soley to the internet.
Source: Editor & Publisher
Play Bac Presse are the most successful publisher of children's daily newspapers. What's more, they are a French company and are planning to create an e-newspaper in the USA. This might be a good time for SOAF members who write for children to get in touch with Play Bac Presse and see what opportunties exist for feature writing.
Does an opportunity exist for a SOAF member in France to create a childrens e-newspaper, modelled on the Play Bac Presse, for the large anglophone community in France?
For more information see below:
US: Children's Internet publication prepares for launch
Daily children's newspapers seem to be popping up across the globe, most recently in Bolivia and soon in Mexico, Panama, and Ecuador. Now, Play Bac Presse, the French publisher of the most successful children's dailies to date, plan to launch a new kids paper directed at 8-10-year-olds in the United States.
Play Bac is working with 5W Mignon-Media, based in New York City, to create My Daily 10 e-newspaper in November of this year. The paper focuses on the 8-10-year-old market because by that age children are interested in reading and are beginning to read well. Because advertising is often touchy in children's markets, My Daily 10 will be dependent on subscriptions and may open the paper up to sponsors in the future.
The decision to launch an online children's paper comes after Play Bac's failed attempt for an United States children's newspaper last year. For 5 months Play Bac worked with the Miami Herald to distribute three children's dailies for ages 7, 10, and 13. The papers received a positive reaction from kids, parents, and teachers. However, because only 20% of the households in the area chosen had kids in the correct demographic the papers ceased printing after only 5 months.
The new My Daily 10 hopes to not just write simple news stories, but articles appealing to kids. Also, because the average 10-year-old's attention span is about 10 minutes, that's how long it will take to read the newspaper. My Daily 10 is working on attracting an audience through Internet and e-mail adds and has also started a blog to educate parents and teachers.
This move to the internet reflects similar changes in Canada's free youth magazine Dose and the shocking move of the US' Elle Girl from print soley to the internet.
Source: Editor & Publisher
posted by SOAF Chairman at 8:37 AM
2 Comments:
Two of my golfing friends run Play Bac Presse and have advised me that, unfortunately, they do not buy in free-lance contributions.
They have 35 in-house writers and no budget for extra input.
Stanley Lover 00019987
This problem of 'no budget' strikes me as one that is general to all fields of electronic publishing. It opens up many avenues of communication but how do we, as professional writers, live from it?
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